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| After 20 years as one of the most controversial streetwear brands, Freshjive is not only denouncing their own name and branding beginning in 2010, but is altogether abandoning many of the aspects that previously classified them as a streetwear brand. They have taken full creative advantage of the versatility of debranding and have reintroduced the line combining a mix of classic and contemporary styling, with a strong focus on garment design. The t-shirt line has taken a surrealist angle, while still expressing their particular take on culture and the world at large. We like the direction for Fall 2010, a collection featuring lots of interesting cut-and-sew pieces, overall reflecting a maturing Freshjive. |
