Basketball lifestyle label,
UNDRCRWN, welcomes 2010 with a new installment of the label’s famed caricature numbers. The new “IN DA FACE” Sweatshirt is based on Eddie Murphy’s classic 1988 comedy, Coming To America, where Murphy plays an African prince leaves his native Zamunda to escape an arranged marriage. The sweatshirt features Prince Akeem (Murphy) and his “baby sitter”, Simi (Arsenio Hall), decked out in late 80s street uniform of colorful varsity jackets, bedazzled with a ridiculous amount of pins, as seen in the infamous “Soul Glo” commercial scene. Available now at The Krate in limited stock!